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Institution Utrecht UniversityCurrent Position Professor Highest Degree
Ph.D. in Social Sciences from Nijmegen University, 1996
Research Interests
 | Attitudes |
 | Judgment/Decision Making |
 | Motivation/Goal Setting |
 | Persuasion/Social Influence |
 | Prejudice/Stereotyping |
 | Social Cognition |
Laboratory Home Page
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Henk Aarts
Department of Social and Organizational Psychology
Utrecht University
Heidelberglaan 1
3584 CS Utrecht
The Netherlands
Home Page
Phone: +31 30 2534904
Fax: +31 30 2534718

 Journal Articles:
- Aarts, H., & Dijksterhuis, A. (2002). Category activation effects in judgment and behavior: The moderating role of perceived comparability. British Journal Social of Psychology, 41, 123-138.
- Aarts, H., & Dijksterhuis, A. (2000). Habits as knowledge structures: Automaticity in goal-directed behavior. Journal of Personality and Social Psychology, 78, 53-63.
- Aarts, H., & Dijksterhuis, A. (1999). How often did I do it: Experienced ease of retrieval and self-estimates of performing mundane behaviors. Acta Psychologica, 103, 77-89.
- Aarts, H., Dijksterhuis, A., & De Vries, P. (2001). The psychology of drinking: Being thirsty and Perceptually Ready. British Journal of Psychology, 92, 631-642.
- Aarts, H., Dijksterhuis, A., & Midden, C. (1999). To plan or not to plan: Goal achievement or interrupting the performance of mundane behaviors. European Journal of Social Psychology, 29, 971-979.
- Aarts, H., Paulussen, T, & Schaalma, H. (1997). Physical exercise habit: on the conceptualization and formation of habitual health behaviours. Health Education Research: Theory & Practice, 12, 363-374.
- Aarts, H., Verplanken, B., & van Knippenberg, A. (1998). Predicting behavior from actions in the past: Repeated decision making or a matter of habit? Journal of Applied Social Psychology, 28, 1356-1375.
- Aarts, H., Verplanken, B., & van Knippenberg, A. (1997). Habit and information use in travel mode choices. Acta Psychologica, 96, 1-14.
Custers, R., & Aarts, H. (2005). Positive affect as implicit motivator: On the nonconscious operation of behavioral goals. Journal of Personality and Social Psychology, 89, 129-142.
- Dijksterhuis, A., Aarts, H., Bargh, J.A., & van Knippenberg, A. (2000). Past contact, stereotype strength, and automatic behavior. Journal of Experimental Social Psychology, 36, 531-544.
- Hertel, G., Aarts, H., & Zeelenberg, M. (in press). What do you think is fair? Effects of social context factors on fairness judgments. European Journal of Social Psychology.
Other Publications:
- Dijksterhuis, A., Aarts, H., & Smith, P.K. (in press). The power of the subliminal: On subliminal persuasion and other potential applications. In R. Hassin, J.S. Uleman, & J.A. Bargh (Eds.). Unintended thought 2: The new unconscious. New York: Oxford University Press.
- Verplanken, B., & Aarts, H. (1999). Habit, attitudes, and planned behaviour. Is habit an empty construct or an interesting case of goal-directed automaticity? In W. Stroebe & M. Hewstone (Eds.), European Review of Social Psychology (Vol. 10, pp. 101-134). Chichester: Wiley.
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