Social Psychology Network

Maintained by Scott Plous, Wesleyan University

Henk Aarts

I study and teach several topics related to cognition and social behavior. I am particularly interested in the role of goals and motivation in human behavior and performance, habit formation, and experiences of personal autonomy when interacting with human and artificial agents. My work is published in fundamental and applied journals. I am founder of the GOALLAB, consisting of a team of scientists that conduct research and teach several topics of Cognition and Social Behavior.

Primary Interests:

  • Attitudes and Beliefs
  • Judgment and Decision Making
  • Motivation, Goal Setting
  • Persuasion, Social Influence
  • Prejudice and Stereotyping
  • Social Cognition

Research Group or Laboratory:

Henk Aarts
Department of Psychology
Utrecht University
Heidelberglaan 1
3584 CS Utrecht
The Netherlands

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